Objective of manufacturer behind green coating is to introduce eco-friendly Coating s to the market such as waterborne coatings, powder coatings. Manufacturers are focused to produce high-performance coatings that have non-solvent borne technology and zero or minimum VOC (Volatile organic component) with good durability. VOCs are the harmful components present in solvent borne coatings that forms ground-level ozone and urban smog resulting in various health hazards such as dizziness, headache, kidney damage. Increasing stringent government regulations concerned with VOC is expected to propel demand. Rising demand for waterborne and powder coating to substitute solvent borne coatings especially in the industrial and automotive application is expected to drive Green Coatings Market growth.

Industrial alcohols act as a reagent and solvent in various industrial applications. Industrial alcohols has gain popularity in end use industry due to its multi functionality hence driving the market. Furthermore, alcohols is used in petrol engines as a blender to gasoline. Alcohols such as methanol, benzyl alcohol, and isopropyl alcohol are also used in the production of food products, flavourings, cosmetics, and adhesives. Industrial alcohol is commonly used biofuel and is volatile, colorless, flammable liquid. Low emissions and less intoxicating effects makes it applicable to use in petrol vehicles.