Kings and Kingdoms adopted some system for the welfare of the society. Sometimes they organize mass wedding programs for the poorer and weaker section of the society. Things and traditions moves on and transferred into a different phenomenon, having same ethics. Global alliance matrimony has emerged as a new player in this market having its own image and niche. Lots of other paid services are provided by them, on demand basis, listed on the website. This has become a huge industry due to growing demands of wedding in this hugely populated world right now, providing services across the globe online.